TY  - BOOK
AU  - Webster,Frederick E.
TI  - Curso de mercadotecnia
U1  - 658.8 
PY  - 1977///
CY  - México
PB  - Harper & Row Latinoamericana
KW  - Marketing
KW  - Management
KW  - Local
N1  - Translation of : Marketing for managers; Bibliography: p. [339]-342
ER  -