Webster, Frederick E. <br/><br/>
Curso de mercadotecnia 
Frederick E. Webster ; traducción : Rafael Ortíz M. 
 - México  Harper & Row Latinoamericana  c1977. 
 - 338 p.  illus. 
<br/><br/> Translation of : Marketing for managers. 
<br/><br/>Bibliography: p. [339]-342. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8