TY  - BOOK
AU  - Mathews,H.Lee
AU  - Dolich,Ira J.
AU  - Wilson,David T.
TI  - Analysis and decision making: cases for marketing management
SN  - 0130326313
AV  - HF5415 .M336
U1  - 658.8/0072/2 
PY  - 1971///]
CY  - [Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Case studies
KW  - Local
N1  - Includes bibliographical references
ER  -