TY  - BOOK
AU  - Holloway,Robert J.
AU  - Mittelstaedt,Robert A.
AU  - Venkatesan,M.
TI  - Consumer behavior: contemporary research in action
SN  - 0395046386
AV  - HF5415.3 .H64
U1  - 658.83 
PY  - 1970///, c1971]
CY  - Boston
PB  - Houghton Mifflin
KW  - Consumer behavior
KW  - Local
KW  - Motivation research Marketing
N1  - Includes bibliographies
ER  -