Holloway, Robert J. <br/><br/>
Consumer behavior  contemporary research in action 
[by] Robert J. Holloway, Robert A. Mittelstaedt [and] M. Venkatesan. 
 - Boston  Houghton Mifflin  [1970, c1971] 
 - viii, 458 p.  illus.  24 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0395046386 
<br/><br/><label>LCCN: </label>79125124 //r88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .H64 
<br/><br/><label>Dewey Class. No.: </label>658.83