Dalrymple, Douglas J. <br/><br/>
Marketing management  text and cases 
Douglas J. Dalrymple, Leonard J. Parsons. 
 - Santa Barbara [Calif.]  Wiley  c1976. 
 - ix, 643 p.  ill.  26 cm. 
 - Wiley/Hamilton series in marketing .
<br/><br/> "A Wiley/Hamilton publication" 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0471191302 
<br/><br/><label>LCCN: </label>75035760 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .D32 
<br/><br/><label>Dewey Class. No.: </label>658.8