TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management; analysis, planning, and control
SN  - 0135573890
AV  - HF5415.13 .K64 1972
U1  - 658.8 
PY  - 1972///]
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Local
N1  - Includes bibliographical references
ER  -