Kotler, Philip, <br/><br/>
Marketing management; analysis, planning, and control. 

 - 2d ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  [1972] 
 - xiv, 885, xviii p.  illus.  25 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0135573890 
<br/><br/><label>LCCN: </label>77170038 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 1972 
<br/><br/><label>Dewey Class. No.: </label>658.8