Business marketing management 
Andrew Gross...[et.al.] 
 - Boston  Houghton Mifflin  c19930. 
 - xxi, 763 p.  ill. 
<br/><br/><label>ISBN: </label>0395560837 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B26 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8