TY  - BOOK
AU  - Elling,Karl A.
TI  - Introduction to modern marketing: an applied approach
AV  - HF5415 .E58
U1  - 658.8 
PY  - 1969///]
CY  - New York
PB  - Macmillan
KW  - Marketing
KW  - Local
N1  - Bibliographical footnotes
ER  -