Elling, Karl A. <br/><br/>
Introduction to modern marketing  an applied approach 
[by] Karl A. Elling. 
 - New York  Macmillan  [1969] 
 - xiv, 431 p.  illus.  24 cm. 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>LCCN: </label>69012168  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .E58 
<br/><br/><label>Dewey Class. No.: </label>658.8