Jain, Subhash C. <br/><br/>
Marketing planning & strategy 
Subhash C. Jain. 
 - Cincinnati  South-Western Pub. Co.  c1981. 
 - xiv, 652 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0538191201 
<br/><br/><label>LCCN: </label>80053669 //r842 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .J35 
<br/><br/><label>Dewey Class. No.: </label>658.8/02