Marketing challenges  cases and exercises 
[edited by] Christopher H. Lovelock, Charles B. Weinberg. 
 - 3rd. ed. 
 - New York  McGraw-Hill  c1993. 
 - p. cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0079115772 
<br/><br/><label>LCCN: </label>92038991  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Marketing--Problems, exercises, etc.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M29747 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8