00735nam a2200217Ia 4500001000700000003000500007005001700012008004100029010001500070020001500085040001800100050002600118082001400144100003100158245008800189260007100277300004900348504005100397650003400448700003500482125105BIBL20160527190230.0920804s1993    ohuab    b    001 0 eng    a 92030230   a0538817143  aDLCcDLCdDLC00aHF5415.13b.S437 199300a658.82201 aSemenik, Richard J.2Local10aPrinciples of marketingba global perspectivecRichard J. Semenik, Gary J. Bamossy.  aCincinnati, OhiobCollege Division, South-Western Pub. Co.cc1993.  axxii, 627 p.bill., maps (some col.)c25 cm.  aIncludes bibliographical references and index. 0aMarketingxManagement.2Local10aBamossy, Gary J.d1949-2Local