Semenik, Richard J. <br/><br/>
Principles of marketing  a global perspective 
Richard J. Semenik, Gary J. Bamossy. 
 - Cincinnati, Ohio  College Division, South-Western Pub. Co.  c1993. 
 - xxii, 627 p.  ill., maps (some col.)  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0538817143 
<br/><br/><label>LCCN: </label>92030230  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S437 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8