Dalrymple, Douglas J.

Sales management concepts and cases Douglas J. Dalrymple, William L. Cron. - 4th ed. - New York Wiley c1992. - xiv, 758, 11 p. ill. 24 cm.

Includes indexes.

0471532495 (cloth : acid-free paper)

91028622


Sales management
Sales management--Case studies.

HF5438.4 / .D34 1992

658.8/1