Dalrymple, Douglas J.
Sales management concepts and cases
Douglas J. Dalrymple, William L. Cron.
- 4th ed.
- New York Wiley c1992.
- xiv, 758, 11 p. ill. 24 cm.
Includes indexes.
0471532495 (cloth : acid-free paper)
91028622
Sales management
Sales management--Case studies.
HF5438.4 / .D34 1992
658.8/1