Smith, Garry D.

Business strategy and policy Garry D. Smith, Danny R. Arnold, Bobby G. Bizzell. - 2nd ed. - Boston Houghton Mifflin c1988. - xviii, 1006 p. ill. 25 cm.

Includes bibliographical references and index.

0395369460

87080879


Strategic planning
Strategic planning--Case studies.

HD30.28 / .S56 1988

658.4/012