TY  - BOOK
AU  - Howard,John A.
TI  - Consumer behavior in marketing strategy
SN  - 0131696661
AV  - HF5415.32 .H68 1989
U1  - 658.8/342 19
PY  - 1989///
CY  - Englewood Cliffs, NJ
PB  - Prentice Hall
KW  - Consumer behavior
KW  - Local
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -