Howard, John A. <br/><br/>
Consumer behavior in marketing strategy 
John A. Howard. 
 - Englewood Cliffs, NJ  Prentice Hall  c1989. 
 - xix, 375 p.  ill.  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0131696661  28.00 
<br/><br/><label>LCCN: </label>88015542  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .H68 1989 
<br/><br/><label>Dewey Class. No.: </label>658.8/342