TY  - BOOK
AU  - Keegan,Warren J.
AU  - Keegan,Warren J.
TI  - Global marketing management
T2  - The Prentice Hall series in marketing
SN  - 0133572609
AV  - HF1009.5 .K39 1989
U1  - 658.8/48 19
PY  - 1989///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marchés d'exportation
KW  - ram
KW  - Local
KW  - Export Marketing
KW  - Management
KW  - Case studies
KW  - LEMB
KW  - Cas, études de
N1  - Rev. ed. of: Multinational marketing management. 3rd ed. c1984; Includes bibliographies and indexes
ER  -