Keegan, Warren J. <br/><br/>
Global marketing management 
Warren J. Keegan. 
 - 4th ed. 
 - Englewood Cliffs, N.J.  Prentice Hall  c1989. 
 - xvi, 783 p.  ill.  25 cm. 
 - The Prentice Hall series in marketing .
<br/><br/> Rev. ed. of: Multinational marketing management. 3rd ed. c1984. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0133572609 
<br/><br/><label>LCCN: </label>88015137  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marchés d'exportation<br/>Export Marketing--Management--Case studies.<br/>Export Marketing--Management.<br/>Marchés d'exportation--Cas, études de.
<br/><br/><label>LC Class. No.: </label>HF1009.5  / .K39 1989 
<br/><br/><label>Dewey Class. No.: </label>658.8/48