@book{101181,
	author = {Keegan, Warren J. and Keegan, Warren J.},
	title = {Global marketing management},
	publisher = {Prentice Hall},
	year = {c1989.},
	series = {The Prentice Hall series in marketing},
	address = {Englewood Cliffs, N.J.},
	edition = {4th ed.},
	note = {Rev. ed. of: Multinational marketing management. 3rd ed. c1984.}
}