Descripciones mejoradas de Syndetics:

Shows readers how to get hired with techniques that can be applied to everyone's job search, regardless of their expectations or previous experiences. Through stories and examples of successes and failures from Mackay's more than 32 years of owning his business, he gives practical advice.

Reseñas proporcionadas por Syndetics

Library Journal Review

The master salesman and best-selling author ( Swim with the Sharks Without Being Eaten Alive , LJ 4/15/88, and Beware the Naked Man Who Offers You His Shirt , LJ 1/90) is back with a blend of anecdotes and maxims designed to perk up anybody's job search. Mackay is an excellent storyteller and good writer--even when the advice is fairly predictable (i.e., know what you're good at and nurture your business con-tacts). The overall effect is stimulating. Colorful vignettes and a sprinkling of unorthodox suggestions, such as having your mother write a letter of reference, make this book as entertaining as his other two hits. The emphasis on self-promotion may strike some as self-centered. Yet it is the type of strategy Mackay has used throughout his career and is likely to make this book one patrons will ask for. Recommended for general business collections.-- M. Uri Toch, P.L. of Cincinnati and Hamilton Cty. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Booklist Review

Mackay may have run out of catchy titles, but he hasn't run out of advice. His first book, Swim with the Sharks without Being Eaten Alive (1988), now ranks as one of the top-selling business books in publishing history. His follow-up, Beware the Naked Man Who Offers You His Shirt (1990), was also a best-seller. Mackay is a salesman, not an author. His books are merchandise to be hyped and promoted, and they come filled with celebrity endorsements. He has used focus groups to fine-tune his titles. He pulls in $25,000 for an appearance on the motivational lecture circuit, and he has logged hundreds of speeches. Because he is so good at all this, and his sound-bite observations and homespun tips often make sense, people want more. While his first two books were devoted to finding success on the job, this latest one emphasizes how to find and keep a job in 73 succinct, snappy chapters. Mackay is certain to go three for three. (Reviewed Jan. 1, 1993)0887306195David Rouse

Notas de autor provistas por Syndetics

Harvey MacKay graduated from both the University of Minnesota and the Stanford University School of Business. In 1959, at the age of 26, he purchased a small, failing envelope company and turned it into Mackay Mitchell Envelope Company, a $100 million business. He is the chairman and CEO of the company and a nationally syndicated columnist for United Feature Syndicate.

He is the author of several books including Swim With the Sharks Without Being Eaten Alive, Beware the Naked Man Who Offers You His Shirt and The Mackay MBA of Selling in the Real World.

(Bowker Author Biography)