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CHOICE Review

The authors of this work have extensive experience in creating retail stores and shopping centers. They emphasize how to develop a ``sales stimulating, dynamic store environment that is practical, functional and attractive.'' Fifteen chapters cover topics such as signage, showrooms, energy, systems, lighting, and basic store layout. The concluding chapter is a series of short position statements on the future of retail merchandising by eight experts. More space in the book is devoted to drawings and photographs than to textual material. Limited bibliography. The book is very appropriate for public and professional libraries serving merchants, designers, and builders, but it would be of limited use for students using academic libraries for traditional course work.-R.W. Hasty, University of Texas at El Paso