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Retail marketing for employees, managers, and entrepreneurs Warren G. Meyer ... [et al.].
Detalles de publicación: New York Gregg Division, McGraw-Hill c1988.Edición: 8th edDescripción: 580 p. ill. 25 cmISBN:- 0070416982
- 658.8/7 19
- HF5429 .R52 1988
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.87 R437 1988 (Navegar estantería(Abre debajo)) | c. 3 | Disponible | 80000000796097 | |||||||||||||
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.87 R437 1988 (Navegar estantería(Abre debajo)) | Disponible | 80000000796071 | ||||||||||||||
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.87 R437 1988 (Navegar estantería(Abre debajo)) | c. 2 | Disponible | 80000000796089 |
Total de reservas: 0
Rev. ed. of: Retailing / Warren G. Meyer, Peter G. Haines, E. Edward Harris. c1982.
Includes index.
Tabla de contenidos provista por Syndetics
- Careers in Retail Marketing(p. 2)
- Unit 1 Exploring Retail Marketing(p. 4)
- 1. What Is Retail Marketing?(p. 4)
- 2. Classifying Product and Service Retailers(p. 12)
- 3. Preparing for a Career in Retail Marketing(p. 21)
- Unit 2 Starting Your Career(p. 30)
- 4. Getting a Job in Retail Marketing(p. 30)
- 5. Earning Your Salary(p. 38)
- 6. Planning for Career Advancement(p. 44)
- Unit 3 Looking Ahead(p. 52)
- 7. Ownership and Management Opportunities(p. 52)
- 8. Preparing for Management(p. 60)
- 9. Preparing for Entrepreneurship(p. 66)
- Marketing and Economics(p. 74)
- Unit 4 Examining the Marketing Concept(p. 76)
- 10. Private Enterprise and Profits(p. 76)
- 11. Serving the Changing Consumer Market(p. 85)
- 12. Consumer Behavior and Lifestyles(p. 92)
- Unit 5 Considering Economic Factors(p. 100)
- 13. Obtaining Marketing Information(p. 100)
- 14. Marketing Environments(p. 108)
- 15. Government's Role in Retail Marketing(p. 116)
- Unit 6 Developing Retail Marketing Strategies(p. 127)
- 16. Retail Marketing Trends(p. 127)
- 17. The Marketing Information System(p. 140)
- 18. Creating a Marketing Plan(p. 147)
- Human Resources(p. 158)
- Unit 7 Assessing Your Interpersonal Skills(p. 160)
- 19. Understanding Yourself(p. 160)
- 20. Getting Along With Your Co-workers and Supervisors(p. 166)
- 21. Communicating Effectively(p. 173)
- Unit 8 Enhancing Your Customer Relations(p. 184)
- 22. Developing a Customer Service Attitude(p. 184)
- 23. Creating a Positive First Impression(p. 189)
- 24. Communicating With Customers(p. 195)
- Unit 9 Developing Retail Marketing Personnel(p. 205)
- 25. Supervising the Retail Worker(p. 205)
- 26. Training Retail Marketing Employees(p. 214)
- 27. Building the Retail Marketing Team(p. 223)
- Selling(p. 232)
- Unit 10 Understanding the Selling Function(p. 234)
- 28. Analyzing Retail Selling(p. 234)
- 29. Developing Product and Service Competencies(p. 242)
- 30. Setting the Stage in Personal Selling(p. 250)
- Unit 11 Helping Customers Buy Wisely(p. 259)
- 31. Identifying Customer Wants and Needs(p. 259)
- 32. Demonstrating Products and Services(p. 265)
- 33. Helping Customers Make Buying Decisions(p. 273)
- 34. Using Consumer Credit as a Selling Tool(p. 285)
- Unit 12 Developing a Sales Force(p. 299)
- 35. Maintaining the Right Corporate Image(p. 299)
- 36. Measuring Sales Performance(p. 306)
- 37. Coping With Change Through Personal Selling(p. 314)
- Promotion(p. 325)
- Unit 13 Learning About Promotion(p. 326)
- 38. Promotion in Retail Marketing(p. 326)
- 39. Promotion Goals(p. 335)
- 40. Special Promotion Activities(p. 343)
- Unit 14 Promotion Methods(p. 353)
- 41. Developing Effective Advertising(p. 353)
- 42. Visual Merchandising(p. 363)
- 43. Creating Effective Displays(p. 372)
- Unit 15 Managing Promotion(p. 381)
- 44. Determining Promotion Objectives(p. 381)
- 45. Establishing a Promotion Budget and Schedule(p. 389)
- 46. Implementing The Promotion Plan(p. 395)
- Merchandising and Operations(p. 406)
- Unit 16 Processing the Product or Service(p. 408)
- 47. Receiving and Checking Merchandise(p. 408)
- 48. Marking Merchandise and Stockkeeping(p. 417)
- 49. Maintaining Security and Controlling Theft(p. 425)
- 50. Recording Sales Electronically(p. 433)
- Unit 17 Pricing and Inventory Control(p. 445)
- 51. Understanding Pricing Policies(p. 445)
- 52. Calculating Retail Prices(p. 452)
- 53. Inventory Control(p. 457)
- Unit 18 Developing Merchandising Strategies(p. 469)
- 54. Analyzing Stock Turnover(p. 469)
- 55. Buying for a Profit(p. 475)
- 56. Obtaining the Best Terms(p. 480)
- 57. Preparing the Merchandise Plan(p. 488)
- Planning for Entrepreneurship(p. 498)
- Unit 19 Beginning Your Business Plan(p. 500)
- 58. Identifying Your Business Opportunities(p. 500)
- 59. Developing Your Business Plan(p. 507)
- 60. Developing Your Marketing Plan(p. 512)
- Unit 20 Organizing Your Business Operations(p. 522)
- 61. Selecting Your Location(p. 522)
- 62. Planning the Design and Layout(p. 530)
- 63. Preparing Your Organization Plan(p. 538)
- Unit 21 Completing Your Business Plan(p. 547)
- 64. Understanding Financial Statements and Ratios(p. 547)
- 65. Obtaining Financing(p. 554)
- 66. Planning Your Grand Opening(p. 563)