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..". the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." -- Journal of Aesthetics and Art Criticism..". draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship... raises many fascinating questions." -- Language in Society..". a major contribution to the field of semiotic studies." -- Robert Scholes, Journal of Aesthetics and Art Criticism..". the most significant text on the subject published in the English language that I know of." -- Arthur Asa Berger, Journal of CommunicationEco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs -- communication and signification -- and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.

Tabla de contenidos provista por Syndetics

• Foreword
• Note on graphic conventions
• 0 Introduction--Toward a Logic of Culture
• 0.1 Design for a semiotic theory
• 0.2 'Semiotics': field or discipline?
• 0.3 Communication and/or signification
• 0.4 Political boundaries: the field
• 0.5 Natural boundaries: two definitions of semiotics
• 0.6 Natural boundaries: inference and signification
• 0.7 Natural boundaries; the lower threshold
• 0.8 Natural boundaries: the upper threshold
• 0.9 Epistemological boundaries
• 1 Signification and Communication
• 1.1 An elementary communicational model
• 1.2 Systems and codes
• 1.3 The s-code as structure
• 1.4 Information, communication, signification
• 2 Theory of Codes
• 2.1 The sign-function
• 2.2 Expression and content
• 2.3 Denotation and connotation
• 2.4 Message and text
• 2.5 Content and referent
• 2.6 Meaning as cultural unit
• 2.7 The interpretant
• 2.8 The semantic system
• 2.9 The semantic markers and the sememe
• 2.10 The KF model
• 2.11 A revised semantic model
• 2.12 The model "Q"
• 2.13 The format of the semantic space
• 2.14 Overcoding and undercoding
• 2.15 The interplay of codes and the message as an open form
• 3 Theory of Sign Production
• 3.1 A general survey
• 3.2 Semiotic and factual statements
• 3.3 Mentioning
• 3.4 The prolem of a typology of signs
• 3.5 Critique of iconism
• 3.6 A typology of modes of production
• 3.7 The aesthetic text as invention
• 3.8 The rhetorical labor
• 3.9 Ideological code switching
• 4 The Subject of Semiotics
• References
• Index of authors
• Index of subjects

Notas de autor provistas por Syndetics

Umberto Eco was born in Alessandria, Italy on January 5, 1932. He received a doctorate of philosophy from the University of Turin in 1954. His first book, Il Problema Estetico in San Tommaso, was an extension of his doctoral thesis on St. Thomas Aquinas and was published in 1956. His first novel, The Name of the Rose, was published in 1980 and won the Premio Strega and the Premio Anghiar awards in 1981. In 1986, it was adapted into a movie starring Sean Connery. His other works include Foucault's Pendulum, The Island of the Day Before, Baudolino, The Prague Cemetery, and Numero Zero. He also wrote children's books and more than 20 nonfiction books including Serendipities: Language and Lunacy. He taught philosophy and then semiotics at the University of Bologna. He also wrote weekly columns on popular culture and politics for L'Espresso. He died from cancer on February 19, 2016 at the age of 84.

(Bowker Author Biography)