Imagen de Amazon.com
Portada de Syndetics
Imagen de OpenLibrary
The cultural dimension of international business Gary P. Ferraro.
Detalles de publicación: Englewood Cliffs, N.J. Prentice Hall c1990.Descripción: xi, 178 p. 23 cmISBN:- 0131951408
- 302.3/5 19
- HD2755.5 .F48 1990
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 302.35 F376c (Navegar estantería(Abre debajo)) | Disponible | 80000000145162 |
Total de reservas: 0
Descripciones mejoradas de Syndetics:
This book will help prepare future American businessmen and women to understand and cope with the cultural dimension of their professions. This book demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business (making it more effective and humane), and offers a conceptual framework for understanding the cultural dimension of the international business arena. It integrates the anthropological concept of culture into the issues and realities of international business. Appropriate for anyone interested in Applied Anthropology, Anthropology of Business, International Marketing and International Management.
Includes index.
Bibliography: p. 165-171.
Tabla de contenidos provista por Syndetics
- 1 Cultural Anthropology and International Business
- 2 Cultural and International Business: A Conceptual Approach
- 3 Communicating across Cultures: Language
- 4 Communicating across Cultures: The Nonverbal Dimension
- 5 Contrasting Cultural Values
- 6 Negotiating across Cultures
- 7 Coping with Culture Shock
- 8 Developing Global Managers
- Appendix A Cross-Cultural Scenario Discussions
- Appendix B Locating Relevant Cultural Information
- References
- Index