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Marketing long-term and senior care services William J. Winston, editor.

Colaborador(es): Series The Health marketing quarterly seriesDetalles de publicación: New York Haworth Press c1984.Descripción: xi, 113 p. illISBN:
  • 0866562893
Tema(s): Clasificación CDD:
  • 362.1/6/0688 19
Clasificación LoC:
  • RA644.5 .M37 1984
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Descripciones mejoradas de Syndetics:

Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.

"Has also been published as Health marketing quarterly, volume 1, number 4, summer 1984"--T.p. verso.

Includes bibliographical references.

Tabla de contenidos provista por Syndetics

  • Preface
  • Is the Future of Health Marketing Going to Be Directed by Videotex Systems?
  • Marketing Long Term and Senior Care Services
  • Marketing Services for Seniors Increasing Competition Will Expand the Healthcare Marketer's Role
  • The Medical Marketing Audit: A Technique for Today's Competitive Extended Care
  • Environment Positioning the Long-Term and Senior Care
  • Service in the Minds of the Medical Provider and Consumer Challenges in Marketing
  • Mental Health Senior Services Skilled Nursing Facility Marketing
  • A Better Piece of Pie Control of the Marketing
  • Effort in Health Care Organizations Family
  • Selection of Long-Term Care Services
  • It's Not Just the Facility
  • That's Important
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