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Nietzsche argued that ideas should be placed in the twilight between the daylight of continued usage and the darkness of irrelevance for humans. This volume distinguishes itself from other books on strategic management in that it explores the corporate strategy concept in an ethical twilight. Gilbert argues that the corporate strategy concept provides hope that the corporation can be interpreted as a context in which humans can flourish, even as the dominant use of that concept denies such hope.

Tabla de contenidos provista por Syndetics

• 1 Strategic Management Research, Nietzsche, and a Different Question
• A Different Question
• Nietzsche, Twilight, and Strategic Management Research
• Purpose and the Hopeful Promise of Corporate Strategy
• Strategic Management Research Beyond Mankind
• One Premise, Two Genres, and a Comparative Showdown
• Summary and Implications
• 2 Research, Stories, and Strategic Management Research
• The Line of Argument
• Humanism and Pragmatist Research
• Research Hurdles and Research Opportunities
• Creating Research Stories
• A Justification for This Book
• Conclusion
• 3 A Genre About Strategy Through Process
• Why Have a Strategy?
• A Justification for My Group of TwelveIf a Strategy is So Important, How Does a Firm Acquire One?
• Strategy Through Process and the Problem of Strategic Management
• A Justification for Strategy Through Process
• A Closing Self-Critical Comment
• 4 A Genre about Persons, Strategy, and Justice
• Autonomy, Persons, and Justice
• Four Short Stories about Autonomy
• Persons and Purposes
• Persons, Projects, and Enduring Relationships
• Persons, Projects, Contracts, and Self-Constraint
• The Concept of Strategy According to Strategy and Justice
• Conclusion
• 5 Twilight for Strategy Through Process
• Terms of Comparison in Twilight
• A Comparative Critique About the Human Decision Assumption
• A Comparative Critique About the Interrelationship Assumption
• A Comparative Critique About the Advantage Assumption
• Double Entendre for Strategy through Process
• Epilogue: Toward Dawn for Strategy, Management, and the Humanities
• An Interpretive Venture Toward Dawn
• Reprise on Strategy and Justice as a Humanist Commentary
• Strategy and Justice and the Concept of Convention
• Conventions, Autonomy, and Purposeful Action
• Strategy Through Convention
• The Twilight of Other Management Concepts
• A Closing Comment
• Notes
• Index

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CHOICE Review

Gilbert provides a different kind of book about corporate strategy. Although there are literally scores of books about the meaning, process, and concept of strategy, this volume presents not only a critical analysis of the concept of strategy, but also ties in recent ideas about business ethics and makes us think about and even question everything we thought we knew about strategy. Gilbert's central thesis is that academicians and corporate leaders need to rethink the interpretations and implications of conventional notions about strategy. He argues that human endeavor and ethical dimensions need more inquiry. Gilbert examines strategy in the "twilight" between the "daylight" of continued usage and the "darkness" of irrelevance for people. The five chapters are rich with metaphors that probe into the conventional wisdom which most accept as standard. In the epilogue, Gilbert defends his thesis and concludes that people are relevant and can do well in strategy. This unique volume is recommended for upper-division undergraduate and graduate business students as well as practicing business executives. J. W. Leonard; Miami University

Notas de autor provistas por Syndetics

Daniel R.GilbertAssistant Professor of ManagementBucknell University.