Descripciones mejoradas de Syndetics:

The new edition of this successful strategic management text continues its broad & balanced coverage of the field of strategy, while incorporating cutting-edge topics & issues. The authors' well-known strategic management model runs throughout the core chapters as a unifying concept. With a new experiential exercise at the end of each chapter, students have the opportunity to apply their knowledge to real-world situations. Offering 26 new cases, 16 of which are exclusive to their book, & most of which are based on companies that students will recognize, this new edition makes learning more interesting. New topics discussed include: * Hypercompetition & competitive strategy * Corporate governance in the context of ethics & social responsibility * Resource-based core & distinctive competencies * Parenting as a corporate strategy * Mass customization * Value Chain Analysis & activity based costing * Entrepreneurial Ventures * The firm as a learning organization Features * New "21st Century Global Society" & "Global Issues for the 21st Century" features highlight how international issues are & will affect strategic management. * Over 25 NEW & 16 EXCLUSIVE case studies include profiles on Microsoft, Reebok, Disney/ABC, Dell Computer, Harley-Davidson, & Vermont Teddy Bear. * New Global Perspective in every chapter integrates international issues throughout the book. * New "PASSPORT TO THE WEB" walks students through web sites associated with the text & helps students navigate the web. * New "Strategy in a Changing World" feature shows strategy at work in actual organizations. * New Web Site contains links to companies covered in the cases. * A new, state-of-the-art Instructor's Resource CD-ROM contains PowerPoint Slides, Computerized Test Bank & Instructor's Manual. Supplements Text Instructor's Resource Manual, Case Instructor's Manual, Instructor's Resource CD-ROM, Video & Web Site.

Tabla de contenidos provista por Syndetics

• I Introduction To Strategic Management And Business Policy
• 1 Basic Concepts in Strategic Management
• 2 Corporate Governance and Social Responsibility
• II Scanning The Environment
• 3 Environmental Scanning and Industry Analysis
• 4 Internal Scanning and Organizational Analysis
• III Strategy Formulation
• 5 Strategy Formulation: Situation Analysis and Business Strategy
• 6 Strategy Formulation: Corporate Strategy
• 7 Strategy Formulation: Functional Strategy and Strategic Choice
• IV Strategy Implementation Amd Control
• 8 Strategy Implementation: Organizing for Action
• 9 Strategy Implementation: Staffing and Directing
• 10 Evaluation and Control
• V Other Strategic Issues
• 11 Strategic Issues in Managing Technology and Innovation
• 12 Strategic Issues in Entrepreneurial Ventures and Small Businesses
• 13 Strategic Issues in Not-for-Profit Organizations
• VI Introduction To Case Analysis
• 14 Suggestions for Case Analysis
• VII Cases In Strategic Management
• Section A Corporate Governance, Social Responsibility and Ethics
• The Recalcitrant Director at Byte Products, Inc.: Corporate Legality versus Corporate Responsibility
• The Wallace Group
• The Audit
• McKesson Makes a Deal
• Section B International Issues in Strategic Management
• Singapore Telecom: Strategic Challenges in a Turbulent Environment
• Hewlett-Packard Company in Vietnam
• The Body Shop International PLC: Anita Roddick, OBE
• Waterford Wedgwood, PLC. (2000): The Millennium
• Section C General Issues in Strategic Management
• Industry 1 Internet/Software
• Entrepreneurial Spirit at Oracle Corporation (2000)
• Palm Computing, Inc. 2002: How to Survive in the Crowded PDA Market?
• Handspring, Inc. 2002
• Apple Computer Inc. (2000): Here We Go Again
• Industry 2 Internet Companies WingspanBank.com
• drkoop.com
• Industry 3 Recreation and Leisure.Harley-Davidson, Inc. 2002: The 100th Anniversary
• Carnival Corporation (2002)
• Reebok International Ltd. 2002
• Industry 4 Major Home Appliances.U.S. Major Home Appliance Industry in 2002: Competition Becomes global
• Maytag Corporation (2002)
• ndustry 5 Mass Merchandising.Kmart Corporation: Seeking Survival in a Changing Marketplace 2002
• Wal-Mart Stores Inc.: On Becoming the World's Largest Company 2002
• Industry 6 Specialty Retailing/Distribution
• The Home Depot Inc.: Growing the Professional Market (Revised)
• Gardner Distribution Co. Providing Products for Plants and Pets
• Industry 7 Entrepreneurial Ventures Adrenaline Air Sports
• Inner-City Paint Corporation Revised
• Guajilote Cooperativo Forestal: Honduras
• Industry 8 Manufacturing
• The Vermont Teddy Bear Co. Inc. (2002): Challenges Facing a New CEO (Revised)
• The Carey Plant
• Industry 9 Beverage/Food.Arm Hammer 2002: Church Dwight Grows Up
• Redhock Ale Brewery
• Industry Ten Transportation.American Airlines' Dilemma: 2002
• The Boeing Commercial Group: Decision 2001
• Mercedes-Benz and "Swatch": Inventing the Smart and Networked Organization
• Section D Issues in Not-for-Profit Organizations.A.W.A.R.E. Always Wanted a Riding Experience
• Section E Internet Research Mini-Cases.eBay
• Hershey Foods Corporation
• Air Tran Holdings Inc.
• Tyson Foods Inc.
• Eli Lily & Company
• Section F Additional internet Research Mini-Cases Available on Web Site.Southwest Airlines Company
• Stryker Corporation
• Williams-Sonoma
• Pfizer Inc.