Questionnaires design and use by Doug R. Berdie, John F. Anderson, Marsha A. Niebuhr.
Detalles de publicación: Metuchen, N.J. Scarecrow Press 1986.Edición: 2nd edDescripción: xii, 330 p. ill. 23 cmISBN:- 0810818841
- 001.4/222 19
- BF39 .B445 1986
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Referencia | Biblioteca Encarnación Valdés Sala de Referencia bev | 001.433 B486q2 (Navegar estantería(Abre debajo)) | Disponible | 80000000025281 |
Descripciones mejoradas de Syndetics:
The second edition of Questionnaires: Design and Use has been greatly expanded from the original edition (1974), which has become a standard reference and training text for people using survey research techniques. It is a complete source of information on questionnaires for lay persons and professionals-an authoritative discussion of issues combining a review of previous writings with the authors' 15 years of professional experience with questionnaires. Covered are such topics as how to choose between mail surveys and interviews, designing a study using questionnaires, questionnaire format, how to write questions, discussion of response rates, and brief recommendations on analyzing data from questionnaires. A highlight of the book is the fully annotated bibliography containing 494 sources of important work related to survey research conducted over the past 50 years, with a table of contents organized by topic.
Extensively illustrated, this book is a must for people in business, marketing, psychology, education, journalism, sociology, health care, government, and all other areas where questionnaires are used.
Includes indexes.
Bibliography: p. 67-204.
Notas de autor provistas por Syndetics
Douglas Berdie , Ph.D., is President of Consumer Review Systems, Inc.
John F. Anderson , Ph.D., and Marsha A. Niebuhr are President and Vice President of Anderson, Niebuhr & Associates, Inc., a firm specializing in marketing and survey research. All three authors live in St. Paul, Minnesota.