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Creative Fashion Presentations provides an insider's look into how creative presentations impact the introduction or sale of fashion and other products at the trade and consumer levels. The entire spectrum of professionals who use creative presentations is covered, including fashion forecasters, fiber/fabric companies, promotion associations, designers, manufacturers, retailers, and apparel marts. Forms of presentations discussed range from visual boards to couture and pr%EA;t-%E0;-porter fashion shows. Guerin's chapter on fashion show production is in effect a minicourse on how to organize and develop themes and methods for trade or consumer shows.

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The author covers in depth all areas of fashion that require special presentations. Students involved in fashion shows will benefit from her comprehensive coverage of the preparation, development, and presentation of fashion shows. Related facts concerning the garment industry will be valuable for both student and teacher. Guerin also offers extremely important and explicitly detailed information on the various types of fashion-show presentations necessary for the many levels of merchandising, including menswear. A section on videos and fashion introduces an up-to-date aspect of fashion presentation. Well written, with many illustrations. Index. SC/AA. Fashion merchandising / Costume design / Advertising Fashion / Fashion shows / Fashions Forecasting [OCLC] 86-82185