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Foundations of business / William M. Pride, Robert J. Hughes, Jack R. Kapoor.

Por: Colaborador(es): Editor: Australia : United States : Boston, MA : Cengage, 2027Edición: Eight editionDescripción: 513 pages : illustrations ; 28 cmTipo de contenido:
  • text
Tipo de medio:
  • unmediated
Tipo de soporte:
  • volume
ISBN:
  • 9798214052014
Tema(s): Clasificación LoC:
  • HD31  .P726 2027
Contenidos:
Part 1. The Environment of Business -- 1. Exploring the World of Business and Economics -- 2. Ethics and Social Responsibility in Business -- 3. Global Business -- Part 2. Business Ownership and Entrepreneurship -- 4. Choosing a Form of Business Ownership -- 5. Small Business, Entrepreneurship, and Franchises -- Part 3. Management and Organization -- 6. Understanding the Management Process -- 7. Creating a Flexible Organization -- 8. Producing Quality Goods and Services -- Part 4. Human Resources -- 9. Attracting and Retaining the Best Employees -- 10. Motivating and Satisfying Employees -- Part 5. Marketing -- 11. Building Customer Relationships Through Effective Marketing -- 12. Creating and Pricing Products That Satisfy Customers -- 13. Distributing and Promoting Products -- Part 6. Information, Accounting, and Finance -- 14. Exploring Social Media and e-Business -- 15. Using Management and Accounting Information -- 16. Mastering Financial Management -- 17. Understanding Personal Finances and Investments -- 18. Enhancing Union-Management Relations.
Resumen: Pride/Hughes/Kapoor/Weinstein/Wortley’s “Foundations of Business," 8th Edition, prepares students for success in today’s dynamic business world by equipping them with foundational knowledge, adaptable leadership skills, real-world decision-making abilities and insights into emerging technologies.
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Libro mb Biblioteca de Mayagüez Colección General mb HD31 .P726 2027 (Navegar estantería(Abre debajo)) c. 1 Disponible 52000003299447
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Includes bibliographical references and indexes.

Part 1. The Environment of Business -- 1. Exploring the World of Business and Economics -- 2. Ethics and Social Responsibility in Business -- 3. Global Business -- Part 2. Business Ownership and Entrepreneurship -- 4. Choosing a Form of Business Ownership -- 5. Small Business, Entrepreneurship, and Franchises -- Part 3. Management and Organization -- 6. Understanding the Management Process -- 7. Creating a Flexible Organization -- 8. Producing Quality Goods and Services -- Part 4. Human Resources -- 9. Attracting and Retaining the Best Employees -- 10. Motivating and Satisfying Employees -- Part 5. Marketing -- 11. Building Customer Relationships Through Effective Marketing -- 12. Creating and Pricing Products That Satisfy Customers -- 13. Distributing and Promoting Products -- Part 6. Information, Accounting, and Finance -- 14. Exploring Social Media and e-Business -- 15. Using Management and Accounting Information -- 16. Mastering Financial Management -- 17. Understanding Personal Finances and Investments -- 18. Enhancing Union-Management Relations.

Pride/Hughes/Kapoor/Weinstein/Wortley’s “Foundations of Business," 8th Edition, prepares students for success in today’s dynamic business world by equipping them with foundational knowledge, adaptable leadership skills, real-world decision-making abilities and insights into emerging technologies.

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