Includes bibliographical references and index.

1. Brief Overview and Nature of Entrepreneurship -- 2. Types and Kinds of Entrepreneurship -- 3. Categories, Design Thinking, and Managing Resources -- 4. Entrepreneurship and Gender -- 5. Financial Challenges for Entrepreneurs in Volatile and Stable Economies -- 6. Strategic Segmentation and Environmental Adaptation in Business Planning for Entrepreneurial Success -- 7. Essential Considerations: Controllable and Uncontrollable Factors -- 8. Operations Management and Entrepreneurship -- 9. Marketing Strategies, Tools, and Entrepreneurship -- 10. Risk Management and the Future of Evolving Entrepreneurship -- 11. From Margins to Markets: Exploring Barriers and Pathways for Transgender Entrepreneurs -- 12. Entrepreneurial Stress and Structural Support -- 13. The Impact of Artificial Intelligence on Modern Entrepreneurship -- 14. Entrepreneurial Leadership and Decision-making -- 15. Factors Contributing to Failures in Intrapreneurship -- 16. Modern Era Challenges and Business Models for Entrepreneurs -- Index.

"Entrepreneurship: A Contemporary Perspective emphasizes theories and practices related to entrepreneurship as it is found in the real world. The book provides in-depth insights into entrepreneurship concepts, as well as offering practical learning solutions through its many and varied case studies. The book explores the attributes of successful entrepreneurial ventures in a changing business environment, and explains how key concepts, approaches and practices have evolved over time. The unique focus of this textbook is that it steps away from the traditional views of entrepreneurship and instead looks at entrepreneurship through a number of distinct lenses, including gender, geo-political trends, and the social environment. The book also examines the optimal conditions and strategies for the survival and sustenance of entrepreneurial ventures in an ever-changing business world. With a future-facing focus, Entrepreneurship: A Contemporary Perspective shines a light on what entrepreneurship will be like in the next few - likely transformative - decades. Suitable for students at advanced undergraduate and postgraduate level, this textbook will find a home wherever modern entrepreneurship is taught and studied"-- Provided by publisher.