Includes index.

Part 1: what you need to know before you look at franchises -- Introduction to franchising -- Special advice for the first-time entrepreneur -- Setting your north star -- The bottom line on matching your skills and aptitudes to opportunities -- The learning curve and lifecycle of a franchisee -- What insiders want you to know about franchising before you invest -- Assessing the skills and viability of a franchisor -- The franchisor landscape in the united states -- Understanding where franchisors are in their lifecycle and learning curve -- Part 2: how do you find the right franchise? -- Identifying potential franchise options -- Overview of the typical buyer journey when acquiring a new franchise -- Your final decision checklist.

"In The Ultimate Guide to Franchising, straight-shooting author Joe Mathews delivers a practical and hands-on "how-to" guide for aspiring franchisees seeking to start their own businesses. In the book, you'll explore real-life stories from the franchising trenches that illustrate how to effectively look past the obvious and dig deep into the bones of a franchise to establish fit, predict success, and mitigate risk. You'll discover the personality types most likely to experience success and failure at franchising and identify the entrepreneurial traits that can expose you to additional risk"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher; resource not viewed.