The digital transformation roadmap : rebuild your organization for continuous change / David L Rogers.
Editor: New York : Columbia Business School Publishing, [2023]Descripción: xi, 314 pages ; 24 cmTipo de contenido:- text
- unmediated
- volume
- 9780231196581
- 658.4/062 23/eng/20230418
- HD45 .R6337 2023
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Today, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. Across industries, established companies are held back by bureaucracy, inertia, and old ways of working. How can businesses break through to drive real change?
The Digital Transformation Roadmap provides every leader with the answer. Acclaimed author and C-suite advisor David L. Rogers argues that businesses must transform not just products and business models--they must transform the organization itself. Based on two decades of research and advising companies around the world, Rogers identifies the five biggest barriers to digital transformation: vision, priorities, experimentation, governance, and capabilities. He then shows how any business can evolve by heeding the lessons of companies such as Disney, Walmart, Mastercard, Air Liquide, and the New York Times Company.
The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change.
Includes bibliographical references and index.
1. The DX roadmap -- 2. DX and challenge of innovation -- 3. Step 1: Define a shared vision -- 4. Step: 2: pick the problems that matter most -- 5. Step 3: Validate new ventures -- 6. Step: 4: Manage growth at Scale -- 7. Step: 5 Grow tech, talent, and culture -- Conclusion -- More Tools for your business -- Self-Assessment: is your organization ready for DX? -- Cases and examples by industry -- Visual overview of the DX playbook and Dx roadmap -- Notes -- Index -- About the author.
"The Digital Transformation Playbook was intended to help legacy businesses rethink their business strategies for the digital age. Interest in the subject has generated a host of new questions and methodological concerns, as have changes in the field. As a professional and a professor, the author has observed these common issues and is writing this new book to address them. These challenges begin with clarity (what does digital mean for our own organization?). They include issues of driving change across complex organizations (where do we start? how do we align diverse initiatives? how do we define the right metrics, funding, and process? how do we attract the right people and integrate them effectively?). And they include balancing near-term growth with long-term survival (how do we build our future business while still managing the old one?). All of these challenges stem from the fact that companies accustomed to operating in well-defined industries now find themselves facing massive uncertainty, and they simply lack the management tools to deal with it. For any digital transformation to succeed, it requires more than just a "vision" of where and how its business will adapt and grow in the digital age. It also requires an operational "roadmap" for bringing that vision to life, tailored to the unique strengths, context, and constraints of that organization. The key thesis of this new book is that digital transformation requires a change to the operating model of large organizations"-- Provided by publisher.
Tabla de contenidos provista por Syndetics
- Preface(ix)
- 1 The DX Roadmap(1)
- 2 DX and the Challenge of Innovation(22)
- 3 Step 1: Define a Shared Vision(44)
- 4 Step 2: Pick the Problems That Matter Most(84)
- 5 Step 3: Validate New Ventures(117)
- 6 Step 4: Manage Growth at Scale(167)
- 7 Step 5: Grow Tech, Talent, and Culture(220)
- Conclusion(265)
- More Tools for Your Business(273)
- Self-Assessment: Is Your Organization Ready for DX?(275)
- Cases and Examples by Industry(279)
- Visual Overview of the DX Playbook and DX Roadmap(281)
- Notes(283)
- Index(299)
- About the Author(313)