The challenge of effective speaking in a digital age / Rudolph F. Verderber, Deanna D. Sellnow, Kathleen S. Verderber.
Editor: Boston, MA : Cengage Learning, [2024]Edición: Eighteenth editionDescripción: xx, 340 pages : color illustrations ; 28 cmTipo de contenido:- text
- unmediated
- volume
- 9780357798782
- 0357798783
- PN4121 .V4 2024
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| Libro | Biblioteca de Mayagüez Colección General mb | PN4121 .V4 2024 (Navegar estantería(Abre debajo)) | c. 1 | Disponible | 50000003296059 |
Descripciones mejoradas de Syndetics:
A favorite with students, Sellnow/Verderber's THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, 18th Edition, equips you with the skills you need to become a confident public speaker in both in-person and virtual settings. Its signature six key Speech Plan Action Steps guide you step-by-step through topic selection, audience analysis and adaptation, effective research, organization (with an emphasis on outlining), a wide variety of presentational aids (including how to avoid succumbing to "death by PowerPoint"), and language and delivery. Online tools -- including videos of student speeches accompanied by critical assessment questions and a robust MindTap Speech digital learning solution -- further develop and strengthen your public speaking skills. Grounded in the latest research and best practices, this bestseller is an exceptional resource for creating and delivering speeches.
Includes bibliographical references and index.
1. FOUNDATIONS OF PUBLIC SPEAKING -- 2. YOUR FIRST SPEECH -- 3. LISTENING -- 4. DETERMINING AN APPROPRIATE SPEECH GOAL -- 5. ADAPTING TO AUDIENCES -- 6. TOPIC DEVELOPMENT -- 7. ORGANIZING THE SPEECH BODY -- 8. THE INTRODUCTION AND CONCLUSION -- 9. PRESENTATIONAL AIDS -- 10. LANGUAGE AND ORAL STYLE -- 11. DELIVERY -- 12. INFORMATIVE SPEAKING -- 13. PERSUASIVE MESSAGES -- 14. PERSUASIVE SPEAKING -- 15. CEREMONIAL SPEAKING -- 16. GROUP COMMUNICATION AND PRESENTATIONS.
Building on the strong tradition of skills-based public speaking instruction through its six Speech Plan Action Steps, Sellnow/Verderber's THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, 18th Edition, emphasizes the role of technology and digital media in all aspects of preparing, presenting and interpreting public speeches in face-to-face and online environments. Grounded in the latest research and best practices, this bestseller gives students an exceptional foundation in the speechmaking process.