BUSN12 : Introduction to business / Marce Kelly and Chuck Williams.
Idioma: Inglés Editor: Boston, MA : Cengage Learning, 2023Edición: Twelfth editionDescripción: 406 pages : illustrations ; 28 cmTipo de contenido:- text
- unmediated
- volume
- 9780357122945
- Introduction to business
- Business 12
- 23 658
- HD31.2 .K454 2023
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca de Mayagüez Colección General mb | HD31.2 .K454 2023 (Navegar estantería(Abre debajo)) | c. 1 | Disponible | 50000003295366 | |||||||||||||
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658 K2957 2023 (Navegar estantería(Abre debajo)) | Disponible | 80000002628579 |
Descripciones mejoradas de Syndetics:
Learn business in the way that's best for you with Kelly/Williams' BUSN, 12E and online resources from 4LTR Press. Visually-driven and current, this edition integrates even more of today's latest examples within an interesting narrative approach. Updated content covers key business concepts while remaining brief. You see the impact of COVID-19 on businesses and individuals. New and updated chapter examples and feature boxes highlight real companies and business challenges, such as Netflix finances, GameStop stock, accounting fraud at China's Luckin' Coffee and cash budgets for PlayStation 5 and other gaming consoles. You can study "on the go" with unique, tear-out Review Cards and chapters you can read or listen to. Learn on your terms as you use BUSN MindTap with the printed text or on its own. New online activities, cases, videos and quizzes help you prepare for exams. You can even track your scores to know where to focus study efforts. Cengage Infuse online study tools are also available to master content.
Includes bibliographical references and index.
Includes glossary.
Part I: THE BUSINESS ENVIRONMENT -- 1. Business Now: Change is the Only Constant -- 2. Economics: The Framework of Business -- 3. The World Marketplace: Business Without Borders -- 4. Business Ethics & Social Responsibility: Doing Well by Doing Good -- 5. Business Communication: Creating & Delivering Messages That Matter -- Part II: CREATING A BUSINESS -- 6. Business Formation: Choosing the Form that Fits -- 7. Small Business & Entrepreneurship: Economic Rocket Fuel -- Part III: FINANCING A BUSINESS -- 8. Accounting: Decision Making By the Numbers -- 9. Finance: Acquiring & Using Funds to Maximize Value -- 10. Securities Markets: Trading Financial Resources -- Part IV: MARKETING A BUSINESS -- 11. Marketing: Building Profitable Customer Connections -- 12. Product and Promotion: Creating and Communicating Value -- 13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price -- Part V: MANAGING A BUSINESS -- 14. Management, Motivation, and Leadership: Bringing Business to Life -- 15. HRM: Building a Top Quality Workforce -- 16. Managing Information & Technology: Finding New Ways to Learn and Link -- 17. OM: Putting it All Together.
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