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Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: "principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; "knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; "representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and "practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.

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Library Journal Review

A major challenge of comprehensive books on graphic design is to fit the numerous dimensions of the field into a work that is logical and readable. The best so far have been more or less chronologically arranged, notably Phillip Meggs's long-standing History of Graphic Design (4th ed., Wiley, 2005) and Stephen Eskilson's Graphic Design: A New History (Yale, 2007). The authors of this book, both founders of UnderConsideration, an online graphic design networking site, provide an accessible overview of graphic design in a very browsable format. Its success is owing to a general-to-specific subcategorization based on four main ideas: principles (typography, color, etc.); knowledge (important books, journals, schools, and repositories); representatives (notable designers, firms, and typefaces); and practice (design applied to book and music jackets, posters, products, etc.). Each entry includes full-color illustrations with one- or two-paragraph discussions on the related concepts. The index is thorough, and a brief illustrated time line at the book's beginning is also nice. VERDICT Highly recommended for design students as a supplement to the core texts mentioned above.-Eric Linderman, Euclid P.L., OH (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

CHOICE Review

This is truly a superb contribution to the history of graphic design. For two decades, since the first histories were published and graphic design history was established as an academic subject, connoisseurship has dominated. Emulating the somewhat distant past of art history, a graphic design history was written as a series of appreciations--a biography of a famous individual, illustrations of several works, and a gloss of those works; then this process was repeated. This book by two graphic designers definitively moves the history of graphic design to a cultural and social context that has been missing from most previous books. Context is the essence here, so much so that the book does not call itself what it has become--a history, superbly designed and illustrated with more than 2,000 images. Some teachers may not use this volume as a textbook because of its cultural approach and emphasis on practice; chronology is easier to teach than culture. Nevertheless, this is the way one should learn about graphic design history: by examining the work of graphic designers, but also by understanding the contributions of practice, resources, identity, letterforms, magazines, sources of online knowledge, outstanding colleges and universities, authors, and more. A beautiful book for everyone. Summing Up: Essential. All levels. R. M. Labuz Mohawk Valley Community College

Notas de autor provistas por Syndetics

Born and raised in Mexico City, Bryony Gomez-Palacio and Armin Vit are graphic designers and co-founders of UnderConsideration (www.underconsideration.com), a growing network and enterprise dedicated to the progress of the graphic design profession and its practitioners, students, and enthusiasts. Since 2002 they have published and edited some of the most widely read design blogs, including Speak Up, Brand New, Quipsologies, Word It, and FPO (For Print Only). In 2007, they established the Department of Design to produce client-driven work. Bryony and Armin each have more than a decade of experience in various disciplines including corporate and brand identity, annual reports, business collateral, web design and programming, packaging, and magazine and book design. They are the authors of The Word It Book and Women of Design , published by HOW Books in 2007 and 2008 respectively. They reside in Austin, Texas, with their daughter, Maya, and two cats.