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Design thinking : integrating innovation, customer experience and brand value / edited by Thomas Lockwood.

Colaborador(es): Detalles de publicación: New York, NY : Allworth Press, ©2010.Descripción: 1 online resource (xvii, 285 pages) : illustrationsTipo de contenido:
  • text
Tipo de medio:
  • computer
Tipo de soporte:
  • online resource
ISBN:
  • 9781581157345
  • 1581157347
Tema(s): Género/Forma: Formatos físicos adicionales: Print version:: Design thinking.Clasificación CDD:
  • 658.5/752 22
Clasificación LoC:
  • TS171.4 .D4865 2010
Contenidos:
Section 1: Design Thinking Methods: From Innovation to Integration to Transformation -- Section 2: Value: Building Brands, by Design -- Section 3: Influence: The Hidden Importance of Service Design -- Section 4: Meaning: Creating Customer Experiences that Matter -- About DMI -- Editor Biography -- Authors’ Biographies -- Index.
Resumen: his thought-provoking and inspirational book covers such topics as: developing a solid creative process through "Visual Reflection Notebooks” and "Bring Play to Work”; understanding the artist's unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist's needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise•, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.
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Libro electrónico Biblioteca de Mayagüez Acceso en línea TS171.4 .D4865 2010 (Navegar estantería(Abre debajo)) Ebook c. 1 Disponible 50000003285698
Libro Electrónico CARIBET CARIBET Biblioteca Arquitectura Libros Electrónicos CARIBET Electrónico TS171.4 D4865 2010 (Navegar estantería(Abre debajo)) 1 Disponible caribet297457
Libro Electrónico CARIBET CARIBET Biblioteca Arquitectura Libros Electrónicos CARIBET Electrónico TS171.4 D4865 2010 (Navegar estantería(Abre debajo)) 2 Disponible caribet2297457
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Descripciones mejoradas de Syndetics:

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through "Visual Reflection Notebooks" and "Bring Play to Work"; understanding the artist's unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist's needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.

Includes bibliographical references and index.

Section 1: Design Thinking Methods: From Innovation to Integration to Transformation -- Section 2: Value: Building Brands, by Design -- Section 3: Influence: The Hidden Importance of Service Design -- Section 4: Meaning: Creating Customer Experiences that Matter -- About DMI -- Editor Biography -- Authors’ Biographies -- Index.

his thought-provoking and inspirational book covers such topics as: developing a solid creative process through "Visual Reflection Notebooks” and "Bring Play to Work”; understanding the artist's unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist's needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise•, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.

Master record variable field(s) change: 650

Notas de autor provistas por Syndetics

Thomas Lockwood is president of The Design Management Institute and an international authority on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute's Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.
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