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Excellence in Internal Communication Management / Rita Linjuan Men , and Shannon A. Bowen ; with foreword contributed by industry leader, Keith Burton.

Por: Colaborador(es): Editor: New York : Business Expert Press, 2016Fecha de copyright: ©2016Descripción: 1 online resource (244 pages)Tipo de contenido:
  • text
Tipo de medio:
  • computer
Tipo de soporte:
  • online resource
ISBN:
  • 9781631576768
Tema(s): Género/Forma: Formatos físicos adicionales: Print version:: Excellence in Internal Communication ManagementClasificación CDD:
  • 658.45
Clasificación LoC:
  • HF5718 .M454 2017
Contenidos:
Cover -- Contents -- Foreword -- Acknowledgments -- Introduction -- Chapter 1: The Evolving Practices of Internal Communication -- Chapter 2: Understanding Your Internal Publics -- Chapter 3: Building Ethical Internal Relations -- Chapter 4: Leadership Communication -- Chapter 5: Reaching Your Internal Stakeholders -- Chapter 6: Organizational Structure, Culture, and Climate -- Chapter 7: Employee Engagement -- Chapter 8: Change Management and Internal Communication -- Chapter 9: Measuring the Value of Internal Communication -- Chapter 10: The Future of Internal Communication -- Appendices: Measures -- References -- Index -- Adpage -- Backcover.
Resumen: This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.
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Libro electrónico Biblioteca de Mayagüez Acceso en línea HF5718 .M454 2017 (Navegar estantería(Abre debajo)) Ebook c. 1 Disponible 50000003286589
Libro electrónico Biblioteca Encarnación Valdés Acceso en línea 658.45 (Navegar estantería(Abre debajo)) Disponible EBC4773890
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Descripciones mejoradas de Syndetics:

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders.

Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed.

The book concludes with predictions of the future of internal communications research, theory development, and practices.

Includes bibliographical references and index.

Cover -- Contents -- Foreword -- Acknowledgments -- Introduction -- Chapter 1: The Evolving Practices of Internal Communication -- Chapter 2: Understanding Your Internal Publics -- Chapter 3: Building Ethical Internal Relations -- Chapter 4: Leadership Communication -- Chapter 5: Reaching Your Internal Stakeholders -- Chapter 6: Organizational Structure, Culture, and Climate -- Chapter 7: Employee Engagement -- Chapter 8: Change Management and Internal Communication -- Chapter 9: Measuring the Value of Internal Communication -- Chapter 10: The Future of Internal Communication -- Appendices: Measures -- References -- Index -- Adpage -- Backcover.

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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