Includes index.

Introduction -- The Design Process -- How to Define Problems -- Brainstorming -- Mind Mapping -- Interviewing -- Focus Groups -- Visual Research -- Brand Matrix -- Brand Books -- Site Research -- Creative Brief -- How to Get Ideas -- Visual Brain Dumping -- Forced Connections -- Action Verbs -- Everything from Everywhere -- Rhetorical Figures -- Icon, Index, Symbol -- Collaboration -- Co-design -- Visual Diary -- Lost in Translation -- Concept Presentations -- How to Create Form -- Sprinting -- Alternative Grids -- Kit of Parts -- Brand Languages -- Mock-Ups -- Physical Thinking -- Take the Matter Outside -- Unconventional Tools -- Regurgitation -- Reconstruction -- How Designers Think -- How Do You Get in the Mood? -- How Do You Create Form? -- How Do You Edit? -- Index.

Creativity is more than an inborn talent. It is a hard-earned skill that, like all skills, improves with practice. Graphic Design Thinkingexplores a variety of techniques---from quick, seat-of-the-pants approaches to more formal research methods---for stimulating fresh thinking and solving design problems. Brainstorming techniques are grouped around the three main phases of the design process: defining problems, getting ideas, and creating form. Visual demonstrations and case studies show the design processes and solutions at work. Featuring best-selling author Ellen Lupton's hands-on, accessible approach to instructional writing, this most recent addition to the Design Briefs series will help designers create projects that satisfy clients, users, and themselves.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.