Enterprise 2.0 : How Technology, Ecommerce, and Web 2.0 Are Transforming Business Virtually / Tracy L. Tuten.
Editor: Westport : ABC-CLIO, LLC, 2010Fecha de copyright: ©2010Descripción: 1 online resource (2 volumes - 544 pages)Tipo de contenido:- text
- computer
- online resource
- 9780313372407
- 658/.054678
- HF5548.32.E567 T88 2010
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro electrónico | Biblioteca de Mayagüez Acceso en línea | HF5548.32 .E567 T88 2010 (Navegar estantería(Abre debajo)) | Ebook c. 1 | Disponible | 50000003286266 | |||||||||||||
| Libro electrónico | Biblioteca Encarnación Valdés Acceso en línea | 658/.054678 (Navegar estantería(Abre debajo)) | Disponible | EBC678346 |
Descripciones mejoradas de Syndetics:
This information-packed, two-volume set offers readers a single source for insight into the evolution of business functions and opportunities created by technologies related to Web 2.0. Every day, business leaders read about the shift in essential business practices and consumer-buying behavior brought about by the Internet. This two-volume set introduces readers to these shifts and shows them the way forward. Enterprise 2.0: How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually considers two levels of impact for organizations embracing Enterprise 2.0--macro and micro. Volume one considers the strategic components of the Enterprise, with emphasis on the specific tools available; applications in the organization such as content management, public relations, and cloud computing; and guidelines for protecting the organization, including legal best practices. Volume two considers the behavioral components of the Enterprise, including human resource implications and consumer behavior related to social media. The managerial implications of Enterprise 2.0 are also explored, with a focus on the use of virtual teams, recruiting with social media, and organizational behavior in a virtual environment, among other topics.
Intro -- Volume 1: The Strategic Enterprise -- Contents -- Acknowledgments -- 1. The Strategic Enterprise -- 2. Enterprise 2.0: The Dawn of Emergent Collaboration -- 3. Beyond Web 2.0: Implications for Businesses -- 4. How to Adapt and Prosper in the Web 2.0 Marketspace -- 5. E2.0 Law: Legal Concerns for the Web 2.0 Business -- 6. Content Management Beyond a Web 2.0-Overwhelmed World -- 7. Transparency -- 8. Service Recovery, Complaint Handling, and the Social Media -- 9. Messages Still Matter: PR in a Digital World -- 10. Digital Direct -- 11. Mass-Servicing of Micromarkets -- 12. Frugality 2.0: Making Sense of the IT Paradox By Keeping Your Head in the Clouds -- 13. Accounting in the Clouds: How Web 2.0, Cloud Computing, and SaaS Are Impacting the Accounting Profession -- 14. Web Panels: Replacement Technology for Market Research -- 15. Using Social Software to Improve Collaboration: Determining Factors for Successful Knowledge Sharing Spaces -- About the Editor and Contributors -- Index -- Volume 2: The Behavioral Enterprise -- Contents -- Acknowledgments -- 1. The Behavioral Enterprise -- 2. The Next Evolution: Knowledge Sharing and Influence in Team Mobile Collaboration -- 3. Behind the Screen: Understanding Virtual Organizational Behavior -- 4. Real-World Opportunities for Virtual-World Project Management -- 5. Leveraging 2.0 for Internet Recruiting -- 6. Harnessing Collective Knowledge: Group Cohesion in Online Networks -- 7. Harnessing the Power of the Oh-So-Social Web -- 8. Internet 2.0: A Dual-Edged Sword for Work-Family Balance -- 9. How Can Web 2.0 Help Increase Consumer Adoption of Sustainable Products? -- 10. Conversational Media -- 11. Brand Fans: When Entertainment + Marketing Integrate Online -- 12. Growing Up ''Virtual'': The Impact of Interactive Technologies on Adolescent Consumer Behavior.
13. Community Development in the Virtual Space -- 14. Viral Marketing: Creating a Buzz with Web 2.0 -- 15. Digital Gifts: Evolving Patterns in Gift Exchange -- 16. Social Commerce: E-Retailers and Today's Social Consumers -- About the Editor and Contributors -- Index.
Offers readers who want to learn more about these topics, but do not have the time or resources to study multiple books, the opportunity to read about today's essential Internet-related business practices in a one-stop compendium of authoritative chapters Includes information about the full range of technologies applicable in the Enterprise, including social software, wikis, blogs, microblogs, social bookmarking, tagging, and more, ensuring that readers understand what Enterprise 2.0 means for an organization, the tools involved, and the challenges posed Features an extensive chapter on the legal challenges facing organizations adopting Enterprise 2.0 tools Will help businesses struggling to manage new tools and technologies in social computing, collaboration, and knowledge management identify where to focus and what to do.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.