Introducción a los negocios / William M. Pride, Robert J. Hughes, Jack R. Kapoor
Detalles de publicación: México, D.F. : Cengage Learning, 2017.Edición: Cuarta ediciónDescripción: 494 páginas : ilustraciones ; 27 cmTipo de contenido:- 9781285193946
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca Mons. Iñaki Mallona (Arecibo) Colección General ab | 658 P947f4 E (Navegar estantería(Abre debajo)) | 1 | Disponible | 60000010169057 |
Descripciones mejoradas de Syndetics:
FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation they'll need to succeed in today's competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids also is available within the text and on the student companion website to help you achieve success in the course and in today's competitive business world.
Incluye apéndice, glosario e índice.
Tabla de contenidos provista por Syndetics
- Part I The Environment Of Business
- 1 Exploring the World of Business and Economics
- 2 Being Ethical and Socially Responsible
- 3 Exploring Global Business
- Part II Business Ownership And Entrepreneurship
- 4 Choosing a Form of Business Ownership
- 5 Small Business, Entrepreneurship, and Franchises
- Part III Management And Organization
- 6 Understanding the Management Process
- 7 Creating a Flexible Organization
- 8 Producing Quality Goods and Services
- Part IV Human Resources
- 9 Attracting and Retaining the Best Employees
- 10 Motivating and Satisfying Employees and Teams
- Part V Marketing
- 11 Building Customer Relationships Through Effective Marketing
- 12 Creating and Pricing Products That Satisfy Customers
- 13 Distributing and Promoting Products
- Part VI Information For Business Strategy And Decision Making
- 14 Understanding Social Media and e-Business
- 15 Using Management Information Systems and Accounting Information
- 16 Mastering Financial Management