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Speak for Yourself

Do you yearn for a book to disambiguate words and phrases commonly used in business settings, your workplace, and in life in general? Do you wish the kimono would open on idioms and clichés that stretch the bandwidth of understanding and make you wonder if your career is scalable? What are you really saying when you go against the grain and are aboveboard? What do you hear when your colleague wants face time or to move the needle?

The BS Dictionary: Uncovering the Origins and True Meanings of Business Speak provides the real-world definitions to about 300 of the world's most commonly-used business terms and gives you the origin story (who coined the term? when did it start to be used figuratively in the business world?) for each one. Get the language clarity you need and have fun learning the full etymology of favorite phrases. Read humorous commentary about how phrases might be misused or misunderstood.

If you are interested in language, business speak, writing, and trivia knowledge, this book is for you! Get The BS Dictionary and impress your friends with your newfound wealth of phrases and their history.

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Publishers Weekly Review

Anyone baffled by buzzwords or dubious about deliverables will find amusement, though perhaps not hilarity, in PR expert Wiltfong and marketing v-p Ito's look at corporate nonsense-speak. Each word or phrase is given a standard dictionary-style definition, a sardonic "BS" definition, and some background on etymology. The entries range from cranky (the BS definition of "actionable" is "literally nothing on the list of items that comes from the innovation team") to snarky (for "ghosting," "what your boss does when you ask for a raise"). The definitions should raise a knowing giggle from anyone who's had to operationalize their paradigm shift when the boss has them over a barrel, but it's hard to imagine who, with Google at their disposal, would actually need this as a working dictionary. The authors acknowledge as much in the introduction, but scoff at the variable credibility of people writing on the internet, and in any case, aim more for amusement than instruction. This is a natural gift for a newly minted MBA, or as a passive-aggressive suggestion to that friend who won't shut up about having "laser focus," but the central conceit of this gimmicky humor offering gets old fairly fast. (May)

Notas de autor provistas por Syndetics

Bob Wiltfong worked as a correspondent on The Daily Show with Jon Stewart, where he and his crew won a Peabody Award, and as "The World's Greatest Spokesperson in the World" for Nationwide Insurance in TV commercials. Before that, he won several Emmys and the prestigious Edward R. Murrow Award for his work as a local TV news reporter and anchor. Bob has established himself in the corporate world as a much-sought-after consultant with more than 20 years of experience helping Fortune 500 executives with storytelling and public speaking skills. His clients have included General Electric, Charles Schwab, and T-Mobile. Bob is a first-time author who is excited to be publishing his debut work on business speak in spring 2020. Timothy Ito is currently a vice president at the Association for Talent Development, overseeing the content and digital marketing division of the organization. Previous to ATD, he ran the content marketing group for ASCD, including oversight of the business and revenue strategy for ASCD's digital properties. Tim's career has also included stints at America Online and Netscape as the product and strategy lead for AOL e-commerce in careers and real estate and running the business operations for Netscape Japan and the Netscape International channels. Tim is a former senior editor and producer at AltaVista and WashingtonPost.com and was a reporter and writer for U.S. News & World Report magazine. He began his professional career teaching English at a Japanese high school in Tokyo, Japan.