Meetings, expositions, events, and conventions : an introduction to the industry / George G. Fenich, Ph.D.
Editor: NY, NY : Pearson, [2019]Edición: Fifth editionDescripción: xvi, 352 pages : illustrations (some color) ; 29 cmTipo de contenido:- text
- unmediated
- volume
- 9780134735900
- 0134735900
- 338.4/791 23
- TX911.2 .F455 2019
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca de Mayagüez Colección General mb | TX911.2 .F455 2019 (Navegar estantería(Abre debajo)) | c. 1 | Disponible | 50000003278842 |
Descripciones mejoradas de Syndetics:
For courses in events and convention management.
The most thorough, up-to-date text on the MEEC industry
Meetings, Expositions, Events, and Conventions: An Introduction to the Industry gives a comprehensive overview of the burgeoning field of planning and producing MEEC - meetings, expositions, events, and conventions. The text is a collection of contributions and selections from some of the industry's most notable educators and practitioners. It features case studies and vignettes relating the material to careers within varied segments of the field, along with discussions of new trends. Full of updated material and statistics, the 5th edition reflects feedback from adopters and reviewers to improve upon the previous edition.
Includes index.
Includes index.
PART 1: INTRODUCTION -- 1. Introduction to the Meetings, Expositions, Events, and Conventions Industry (MEEC) -- 2. Meeting, Exhibition, Event, and Convention Organizers and Sponsors -- PART 2: KEY PLAYERS -- 3. Destination Marketing Organizations (DMOs) -- 4. Meeting, Expositions, Event, and Convention Venues: An Examination of Facilities Used by Meeting and Event Professionals -- 5. Exhibitions and Trade Shows -- 6. Service Contractors -- 7. Destination Management Companies -- 8. Special Events Management -- PART 3: IMPORTANT ELEMENTS IN MEETING, EXPOSITION, EVENT, AND CONVENTION PLANNING -- 9. Food and Beverage -- 10. Legal Issues in the MEEC Industry -- 11. Technology and the MEEC Professional -- 12. Sustainable Meetings and Events -- 13. Planning MEEC Gatherings -- 14. Producing Meetings and Events -- 15. International Aspects in MEEC -- 16. Putting It All Together.
The most thorough, up-to-date text on the MEEC industry
Meetings, Expositions, Events, and Conventions: An Introduction to the Industry gives a comprehensive overview of the burgeoning field of planning and producing MEEC — meetings, expositions, events, and conventions. The text is a collection of contributions and selections from some of the industry’s most notable educators and practitioners. It features case studies and vignettes relating the material to careers within varied segments of the field, along with discussions of new trends. Full of updated material and statistics, the 5th edition reflects feedback from adopters and reviewers to improve upon the previous edition.
Notas de autor provistas por Syndetics
About our authorGeorge G. Fenich, PhD, is a professor in the School of Hospitality Leadership at East Carolina University. Dr. Fenich worked in the hospitality industry for 15 years before joining academe. He teaches and researches in the areas of conventions and meetings, has written more than 75 academic articles, and has presented at more than 200 conferences, including the International Council on Hotel Restaurant and Institutional Education, the Destination Marketing Association International, the Association for Convention Operations Management, the International Association of Assembly Managers, AHTMM in Istanbul, Taipei, and Mauritius, the International Conference on Meetings & Events held in Shanghai, China, the Professional Convention Management Association, and IMEX: America and Frankfurt, among others. He is on the editorial board of six academic journals, including editor-in-chief of the Journal of Convention and Event Tourism. He is also the principal of the consulting firm Fenich & Associates LLC.