Descripciones mejoradas de Syndetics:

The first project management guide for launching and managing Internet projects
This book provides a field-proven framework that will help managers streamline the project management process for all types of Internet projects-especially those relating to E-commerce. Based on the author's expertise on Internet business initiatives, 90 Days to Launch instructs managers on formulating and managing a budget, selecting and screening vendors, assembling the project team, developing the project plan and timeline, and successfully launching the site. A unique feature of this book is the author's RFP Blueprint, which provides managers with a standard and guidelines for soliciting, screening, and selecting vendors.
Shayne Gilbert (Boston, MA) is the founder of Silverweave, an Internet strategy firm that has delivered online results for clients such as Lucent, Hay/McBer and BankBoston. Ms. Gilbert's work has been recognized in the Wall Street Journal, the Boston Globe, and Wired.

Tabla de contenidos provista por Syndetics

• Part I Definition of Business Objectives
• Chapter 1 Defining the Project Management Path(p. 3)
• Chapter 2 Determining the Fastest Route to Internet Success(p. 17)
• Chapter 3 Establishing the Destination Point(p. 25)
• Part II Assessment of Market Conditions
• Chapter 4 Selecting the Passengers(p. 35)
• Chapter 5 Leapfrogging Competitive Barriers(p. 53)
• Chapter 6 Creating a Smooth Customer Ride(p. 71)
• Chapter 7 Building the Engine(p. 89)
• Part III Identification of Resources
• Chapter 8 Writing the Directions(p. 109)
• Chapter 9 Finding the Mechanics(p. 125)
• Chapter 10 Finalizing the Directions(p. 141)
• Chapter 11 Selecting the Navigators(p. 163)
• Part IV Implementation
• Chapter 12 Navigating the Launch(p. 183)
• Appendix Project Blueprint(p. 193)
• Index(p. 201)

Notas de autor provistas por Syndetics

SHAYNE F. GILBERT is the founder of Silverweave Inc., an Internet strategy firm whose international clients include Lucent Technologies, Hay/McBer, and Fleet Bank. Gilbert and her company have been covered in the Boston Globe, the Wall Street Journal, and the Boston Business Journal, among other publications. She founded the Cyber District, a Boston-based cooperative of industry professionals, and has made presentations at key Internet conferences and sponsored her own executive management seminars. Gilbert is a graduate of Wellesley College and the Kellogg Graduate School of Management at Northwestern University.