Strategic management text and cases Glenn Boseman, Arvind Phatak, Robert E. Schellenberger.
Series Wiley series in managementDetalles de publicación: New York Wiley c1986.Descripción: xiii, 808 p. ill. 25 cmISBN:- 0471880590
- 658.4/012 19
- HD30.28 .S34 1986
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.4012 S322s (Navegar estantería(Abre debajo)) | Disponible | 80000000780257 |
Descripciones mejoradas de Syndetics:
Assuming a background in management, marketing, finance, accounting and economics, it introduces the reader to the basics of strategic management focusing on three approaches: text, cases and practical insights from the real world. Six concise chapters cover the strategic management process organized around a conceptual model presented in the first chapter. Cases cover strategic management problems in a broad range of industries and focus on various aspects of the strategic management framework. The text offers practical insights into strategic planning, implementation and control, including the nature of strategic decisions, identification of opportunities, threats and key success factors, evaluation of a firm's strengths and weaknesses, organizational mission, philosophy and policies, strategic objectives, generic corporate strategy alternatives, corporate, business and functional strategy analysis, choosing a strategy, and more.
Rev. ed. of: Policy formulation and strategy management. / Robert E. Schellenberger, Glenn Boseman. 2nd ed. c1982.
Includes indexes.