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How to measure attitudes Marlene E. Henerson, Lynn Lyons Morris, Carol Taylor Fitz-Gibbon.

Por: Colaborador(es): Series Program evaluation kit ; 5Detalles de publicación: Beverly Hills, Calif. Sage Publications c1987.Descripción: 185 p. ill. 22 cmISBN:
  • 0803910703
Tema(s): Clasificación CDD:
  • 152.4/52/0287 19
Clasificación LoC:
  • BF323.C5 H46
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Descripciones mejoradas de Syndetics:

This edition of How to Measure Attitudes draws on examples from a broader range of disciplines and professions than the first edition. It helps novice evaluators with the difficult task of assessing whether the affective and attitude objectives of a program have been met. The most commonly used attitude measures are described and sources of existing measurement instruments are listed. If no existing instrument is appropriate, step-by-step instructions are given enabling readers to construct their own. Methods for analyzing and reporting attitude data are also included.

"The [program evaluation] kit was developed ... as a project of the Center for the Study of Evaluation (CSE), University of California, Los Angeles."

Includes bibliographies and index.

Tabla de contenidos provista por Syndetics

  • An Introduction to the Measurement of Attitudes and Attitude Change
  • Essential Preliminary Questions
  • Selecting from Among Alternative Approaches to Collecting Attitude Information
  • Finding an Existing Measure
  • Developing Your Own Measures
  • Questionnaires
  • Developing Your Own Measures
  • Attitude Rating Scales
  • Developing Your Own Measures
  • Interviews
  • Developing Your Own Measures
  • Written Reports
  • Developing Your Own Measures
  • Observation Procedures
  • Developing Your Own Measures
  • Sociometric Instruments
  • Validity and Reliability of Attitude Instruments
  • Summarizing, Analyzing and Displaying the Data
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