Includes bibliographical references and index.

Chapter 1. Introduction: The Integrated Public Diplomacy Perspective (Guy J. Golan & Sung-Un Yang) -- Chapter 2. U.S. Public Diplomacy Since 9–11: The Challenges of Integration (Michael D. Schneider) -- Chapter 3. Public Diplomacy in NGOs (Olga Zatepilina-Monacell) -- Chapter 4. The Evolving Links Between International Public Relations and Corporate Diplomacy (Sarabdeep K. Kochhar & Juan-Carlos Molleda) -- Chapter 5. Public Diplomacy and Public Relations: Will the Twain Ever Meet? (Nancy Snow) -- The Functions of International Public Relations and Public Diplomacy -- Chapter 6. Application of Relationship Management to Public Diplomacy (Eyun-Jung Ki) -- Chapter 7. Application of Issues and Crisis Management to Public Diplomacy (Jangyul Robert Kim) -- Chapter 8. Diplomacy in a Globalized World: Focussing Internally to Bulid Relationships Externally (Kelly Vibber & Jeong-Nam Kim) -- Chapter 9. Stewardship and the Political Process: Improving the Political Party- Constituent Relationship Through Public Relations (Kristi S. Gilmore & Richard D. Waters) -- Chapter 10. Ethical Visions for Public Diplomacy as International Public Relations (Hua Jiang) -- Nation Brands and Country Reputation -- Chapter 11. Public Diplomacy and Competitive Identity: Where’s the Link? (Simon Anholt) -- Chapter 12. Repairing the “Made-in-China” Image in the U.S. and U.K.: Effects of Government- supported Advertising (Kineta Hung) -- Chapter 13. Taking It to the Streets: The Evolving Use of VNRs as a Public Diplomacy Tool in the Digital Age (Colleen Connolly-Ahern & Lian Ma) -- Chapter 14. Conceptualizing International Broadcasting as Information Intervention (Shawn Powers & Tal Samuel-Azran) -- Engaging Domestic and Foreign Publics -- Chapter 15. Contextual Meaning (Bruce W. Dayton & Dennis F. Kinsey) -- Chapter 16. The Importance of Diaspora Communities as Key Publics for National Governments Around the World (Vanessa Bravo) -- Chapter 17. Soft Power, NGOs and Virtual Communication Networks: New Strategies and Directions for Public Diplomacy (Aimei Yang) -- Chapter 18. Live Tweeting at Work: The Use of Social Media in Public Diplomacy (Juyan Zhang & Shahira Fahmy) -- Global Issues & Challenges -- Chapter 19. The Public Relations of Populism: An International Perspective of Public Diplomacy Trends (Jiska Engelbert & Jacob Groshek) -- Chapter 20. Presidents, Approval Ratings, and Standing: Assessing Leaders’ Reputations (Margaret G. Hermann) -- Chapter 21. A Contextualized Interpretation of PD Evaluation (James Pamment) -- Chapter 22. Tenets of Diversity: Building a Strategy for Social Justice in Public Diplomacy (Brenda Wrigley) -- Chapter 23. Public Diplomacy, Public Relations, and the Middle East: A Culture-Centered Approach to Power in Global Contexts (Mohan J. Dutta) -- Conclusion -- Contributors -- Index.

This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.